Launched November 2023, at Newless we are building a global upcycling platform that connects consumers, designers and brands. It is no secret that mass consumption has resulted in the fashion industry being one of the most polluting industries in the world. We believe upcycling can be a fundamental tool in a circular fashion model to curb this negative impact.

We create opportunities for individuals to collaborate with expert designers to transform their old garments into new clothing and accessories through our proprietary approach, The Newless Method. We believe in the power of physical experiences so heavily invest in pop-up events and parties, as well as unique touch points in our ecommerce offering, On Demand. Our journey is about making sustainable fashion accessible, aspirational and impactful.

BESPOKE UPCYCLING FOR LIFES PARTIES.

At Newless we are 100% committed to a sustainable future in fashion.. We believe there are already enough materials in the world so we are simply making the most of what we already have.

It is no secret that mass consumption has resulted in the fashion industry being one of the most polluting industries in the world. Millions of tons of textile waste is created annually by brands overproducing and consumers disposing.

  • 75% of garments are not used again after 6 months of wear (source: WRAP)

  • The average brit doesn’t wear 25% of their clothing (source: WRAP)

  • 50 million fashion items will be bought, worn once and thrown away in one season (source: Barnardo’s)

  • Every year 100 billion new items of clothing are produced, while a truck full of clothing in burned or buried in a landfill every second (source: Mart Drake-Knight)

  • For us the achieve the 1.5 warming target by 2030, the UK needs reduce consumption by 83% (source: The Hot or Cool Institute)

Upcycling is a core tenant of circular fashion, an industry derivative of the circular economy. It is critical for the fashion industry to adopt a circular model where every part of the supply chain is designed in a way to reduce waste and pollution.

THE WHY

MEET OUR FOUNDER

Anita Shannon is the founder and CEO of Newless. She is a self-taught upcycler and long-time sustainable fashion advocate. Driven by her commitment to environmental responsibility, business and a love for fashion, Anita launched Newless. With the mission of revolutionise our relationships with our wardrobes. Before Newless she spent 10 years working at hyper growth start-ups in the estate and hospitality industries. In these senior leadership roles she oversaw large revenue-generating business units, expansion into new regions and management of teams of 50+. She has a passion for innovation and creativity, and believes we have barely scratched the surface when it comes to opportunities for improvement in fashion and retail.